Now that I’ve talked a little about writing, I wanted to jump back to talk a little more about marketing. Specifically, book trailers. I’ve been kind of fascinated with them since I first found out they existed. A lot of authors have them, despite a constant argument that they aren’t effective tools for selling books.
I’ve started making one for myself, mostly for fun. I’m a visual person and I like seeing things. Hopefully I’ll be able to share my book trailer with you all in a few weeks.
Yesterday I was reading some reviews of Ally Condie’s book Matched on Good Reads and two people on there said they bought the book because they liked the trailer. So maybe there is something to them. I think the effective ones are the trailers that look professional and entice the viewer to learn more. But there aren’t many out there that fit this description because people tend to throw them together on a whim.
I’m curious if anyone here has bought a book because of a book trailer. Do you think they are a good marketing tool or a waste of time and resources?